Why Elon Musk is obsessed with casting X as the most 'authentic' social media platform
X CEO Elon Musk has argued that his social media platform allows users to 'be their true selves.' Nathan Howard/Getty ImagesWith X, formerly known as Twitter, hitting the one-year anniversary of Elon Musk’s US$44 billion takeover of the social media platform, it can feel disorienting to try to make sense of all that’s gone down. Blue check-mark verifications got hawked. Internal company documents about content moderation policies got laundered. A puzzling rebrand to “X” got hatched. And a litera