Shareholders happy, raise the dividend, buy back some stack and make myself look good that is not what corporate america is about. >> they're not blowing all their cash. they're keeping a good bit on the side. trying tole allay concerns of investors. apple announced $100 billion buyback over the course of the next couple of years, and raising its disdepends. anything to keep fro fires -- but it's a -- >> it's the opposite of leverage. when they're feeling robust and want to take risks and you can see it taken to the extreme. they raise money and borrow money or do an ipo and they say this is b...