From Johnnie Walker News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The Drum Awards for Marketing reward brands and marketing teams that truly understand their customers.

Top 10 spirits marketing moves in April 2021 10th May, 2021 by Owen Bellwood Johnnie Walker’s Next Steps initiative made our pick of top creative campaigns Spirits brands ramped up their sustainability efforts last month, including Diageo’s Johnnie Walker and Beam Suntory, which both unveiled new green initiatives. Smirnoff vodka teamed up with a comedian to offer thousands of prizes to US drinkers, while Grey Goose unveiled its biggest marketing campaign to date with a new film for its Essences line. Actor Dwayne ‘The Rock’ Johnson backed the on‐trade by giving away guacamole to ...