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It took Seafolly just 6 weeks to roll out these 2 omnichannel capabilities 13 July 2021 Which channels are most effective for Seafolly to communicate with its customers? Our eDM channel continues to perform well for the brand. We have strategies in place to grow our database and we can see from the double digit growth in revenue from this channel that the content and frequency of communication is resonating well with our audience. Please describe a recent successful loyalty campaign Seafolly has executed – what was it and how did it perform?  Our focus has been to continue rewarding exis...

  "Our strengthened Ecommerce presence has helped mitigate the impact from enforced closures of our stores. We returned to revenue growth in Q4, and our commitment to a full price stance over the period has seen significant online margin improvement. Our liquidity remains strong, with closing net cash ahead of last year and our facilities remain undrawn.   Despite all the disruption of the past year, Superdry has demonstrated its resilience and we have used this time to ensure the business is in the best possible shape for the future, really focusing on developing our digital presence and ...