Kellogg's CEO Hit for 'Marketing Spin on Poverty'
With shoppers spending the highest portion of their income on food than at any point in the last 30 years, Kellogg has been encouraging families to eat cereal for dinner ....
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With shoppers spending the highest portion of their income on food than at any point in the last 30 years, Kellogg has been encouraging families to eat cereal for dinner ....
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Cash-strapped families should eat cereal for dinner to save money, the multi-millionaire chief executive of Kellogg’s has said.
Gary Pilnick, the Chairman and CEO of Kellogg, who earns £4 million a year, made the comment after a report found that Americans spend 10% or more of their income on food.
The millionaire made the callous recommendation despite the fact that cereal prices have risen by 28% over the last four years with millions of Americans living in poverty