Branded fruits pique start-ups' interest even as challenges galore
Branded fruits pique start-ups' interest even as challenges galore Globally, especially in the matured markets such as the US and the UK, consumers prefer branded fruits, not because they offer consistently tasty fruits, but due to their claims of using environment-friendly cultivation practices and making a positive impact on livelihoods Ajita Shashidhar | April 6, 2021 | Updated 20:16 IST Some of the well-known fruit brands globally are Chiquita, Fyffes and Dole Does the average Indian consumer ever think brands when it comes to buying a banana or a pomegranate? It's quite unlikely. The cl...