Floyd enters the resale market
Direct-to-consumer brand Floyd entered the resale market on Thursday with the launch of Full Cycle. The circular marketplace will house used and imperfect products from Floyd's assortment and offer them to consumers at a discount of up to 50% off. The goal is to eliminate price point as a reason consumers opt for cheap furniture that won't last, according to details emailed to Retail Dive. The company said it executed a complete reverse logistics overhaul and now offers in-home pickup of returns, which will then be transported to warehouses across the U.S. and made available through the resal...