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Elfbar-maker will "pivot" to reusable vapes, says distributor, but critics say it is exploiting a loophole.

Most Popular Vape brands says it is well equipped to survive the ban on disposables products. Elfbar and Lost Mary have already launched reusable versions of their popular Disposable Vapes. The company behind both brands said it was addressing demand for a tool to help smokers quit. But councils have warned the government that it shouldnt let producers Exploit Loopholes in the ban. Our business reporter, esyllt carr, has more on this. That ban on Disposable Vapes was announced earlier this year and is due to come in across the uk from next april. And now were sort of getting some indication on...

The Advertising Standards Authority ruled that the ads must not appear again.

After a judgement by the Advertising Standards Authority, TikTok said the adverts violated its own policies and guidelines, and breached its terms of service, which prevents the advertising of cigarettes and tobacco products, including e-cigarettes.

Two Tiktok posts by influencers promoting vapes have been banned for breaking rules prohibiting e-cigarette advertising on social media. The first post