NutraCast: Ben Ricciardi on how functional beverage brands can stand out
The branding expert’s MO? Blowing up things he believes in to cut through the clutter.
Source: nutraingredients.com
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Health-Ade CMO says kombucha "is here to stay," ready for growth
With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte Mostaed told FoodNavigator-USA.
Source: beveragedaily.com
NutraCast: Ben Ricciardi on how functional beverage brands can stand out
The branding expert’s MO? Blowing up things he believes in to cut through the clutter.
Source: nutraingredients-usa.com
Health-Ade CMO says kombucha "is here to stay," ready for growth
With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte Mostaed told FoodNavigator-USA.
Source: foodnavigator-usa.com
Expo West trendspotting: Mushrooms have their moment in snacks, beverages
Over the last several years, mushrooms have increasingly become a popular functional ingredient in a range of products, from plant-based burgers to snacks to ready-to-drink (RTD) beverages. And at Natural Products Expo West last week, many of these latest innovations were on display for attendees to try.
Source: foodnavigator-usa.com