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Private-label beverage manufacturer FedUp Foods is opening a new facility in Wilmington, N.C. later this summer, which will add cold-brew coffee capabilities, two company executives shared with FoodNavigator-USA.
Unilever says the launch of its hydration brand Liquid I.V. into China earlier this year came at “the right moment”, citing recent rapid growth in the country’s electrolyte beverage sector as a key factor.
Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential.
In our highly stressed-out age, functional food can be a way to ease the load. But where do we look for stress relief, and what foods do we consume?
Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a brand in these spaces?