Page 4 - Functional Beverages News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Functional beverages are among the fastest-growing functional food segments. This is partly due to their perceived benefits for overall health and chronic disease prevention.

The new year sparks a refresh not only for consumers but also for Kraft-Heinz’s powdered flavor enhancer, Crystal Light, which introduced a new logo, typography, photography and packaging to coincide with its new functional product lines inspired by consumer demand for better-for-you products that also taste great.

Private-label is shaking off its fast-follower status as partnerships between manufacturers and brands become stronger, allowing for quicker innovation that responds to consumers' demand for endurable and functional products, Andreas Schneider, co-founder and VP of sales for beverage manufacturer FedUp Foods, told FoodNavigator-USA.

The first true craft beer made from single-source, Alaskan Birch tree-grown, pollutant-free Chaga mushrooms has launched; Release kicks off a series of...

Kombucha maker Health-Ade is throwing its hat into the prebiotic soda ring again with SunSip, as consumers continue to seek out gut-health claims in the carbonated beverage category.