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Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a brand in these spaces?
"The First IPO of Pu'er Tea" Lancang Tea Officially Listed on the Main Board of the Hong Kong Stock Exchange
Staff reporter Three companies opened their retail books yesterday, aiming to raise a combined HK$950 million in initial public offerings in...
The vast majority of menopausal women feel overlooked by both brands and society, it has been claimed, as food brands and retailers commit to better represent the menopause in product development.