Mars Wrigley exclusive interview: Firm reveals business strategy to increase presence in emerging markets
Confectionery giant Mars Wrigley has revealed that it will be taking a ‘present forward, future back’ strategy to increasing its presence in markets it has classified as ‘Global Emerging Markets (GEM)’ after a recent structural reorganisation to form this operational cluster. According to Mars Wrigley GEM President Blas Maquivar, the GEM cluster was formed to bring together markets that shared specific commonalities into one business unit so as to be ‘in allocating the right investments and resources to these markets’. “The GEM cluster now compris...
Source: confectionerynews.com
