Planners Seek to Create Experiences, Even for Small Meetings
In-person meetings must provide compelling reasons for participants to travel. Even small meetings need to feel like experiences.
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In-person meetings must provide compelling reasons for participants to travel. Even small meetings need to feel like experiences.
The report collates industry insights and data on the recovery of the global business events sector
The report collates industry insights and data on the recovery of the global business events sector
Like all venues during the pandemic, conference centers suffered a substantial hit when the meetings spigot went dry. In many cases, the revenue damage was even more severe, as this purpose-built segment of the industry couldn’t generally fall back on leisure customers looking for a respite from the pandemic.
Predictions differed by country, with projected revenues in Denmark to surpass 2019 levels as early as 2022 while the Americas had a slightly longer outlook