It's reach, not ratings, that will determine TV advertising's future
Brian Wieser is worried about TV advertising’s future. I don’t believe any other prognosticator has been so consistently right (and uniquely provocative) on the current and future state of the TV ad market than Wieser, the long-time industry analyst who led research for IPG’s Magna Global, equity shop Pivotal Research and WPP’s GroupM during the