Why Swoop's Andrea Reynolds wanted to create a 'finance buddy' for SMEs
Why Swoop’s Andrea Reynolds wanted to create a ‘finance buddy’ for SMEs Andrea Reynolds. Image: Swoop Andrea Reynolds, founder and CEO of Swoop, wants to give SMEs and start-ups a ‘finance buddy’ to help navigate the world of fundraising. Starting a new business can be daunting at the best of times, and especially when you’re trying to get the financial side up and running. First and foremost: how do I get the financing I need and where do I look? Spotting a gap in the market, Andrea Reynolds – founder and CEO of Swoop – decided that she would create her own company that wou...