Explained: Why a Nike ad in Japan has generated backlash
Explained: Why a Nike advertisement in Japan has generated backlash The two-minute video, titled ‘The Future Isn’t Waiting’, is Nike's latest attempt to expand its marketing strategy to focus on socio-political issues. Updated: December 16, 2020 10:30:04 am Across social media platforms, the advertisement has racked up millions of views, featuring the hashtag #YouCantStopUs. (Photo: YouTube/Screengrab) In the last week of November, Nike Japan released a video highlighting the issues of racism and bullying in the country. This set off a firestorm, wit...
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