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/ From Domestic Hedonism To Mindful Moderation, the Bacardi Survey Reveals Spirits Trends Sparked by Cultural Shifts Last Year From Domestic Hedonism To Mindful Moderation, the Bacardi Survey Reveals Spirits Trends Sparked by Cultural Shifts Last Year The latest trends report by Bacardi reveals why we’re craving spice and bitters, which cocktails recipes are on the rise, and how we’re imbibing more mindfully in 2021. Published 02-01-21 HAMILTON, Bermuda, February 1, 2021 /CSRwire/ –  Bacardi Limited, the world's largest privately-held spirits company, has its eye on the future. It jus...

Bacardi’s top five cocktail trends From smoky flavors to spicy margaritas, Bacardi highlights the trends it sees influencing the cocktail and wider spirits scene in 2021. The spirits giant, in association with The Future Laboratory, has drawn its top trends from surveys with consumers, brand ambassadors and bars; alongside Nielsen CGA data and independent research.   1) At home celebrations​  It’s not a surprise that the global pandemic has had a ‘profound impact’ on the drinks industry: coming down hard on the on-trade but creating a thriving market fo...

Pop songs will get shorter on average by the end of this decade because of faltering attention spans and 'skipping culture' on streaming services, experts say.  Attention spans of music fans has dropped from 12 seconds to eight since the year 2000, according to research from Samsung.  As a result it's more important than ever for musicians to draw listeners in early, keep the overall length of a track short and 'load choruses up front'.  On music streaming services like Spotify, artists don't get royalties from a song being played if the listener doesn't get beyond the first 30 seconds. ...