Wunderman Thompson Commerce & Technology shares its top predictions for 2024
A lacklustre economy, the changing face of the high street and shifting consumer expectations have contributed to a year fraught with challenges for retailers.
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A lacklustre economy, the changing face of the high street and shifting consumer expectations have contributed to a year fraught with challenges for retailers.
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The 7th edition of Commerce & Technology’s Future Shopper report from Wunderman Thompson is out.
Omnichannel Brand: According to the latest report, India ranks highest as the percentage of consumers who would be interested in the ability to buy from beyond the grave. The report highlights the habits of online shoppers and online shopping behaviour. It has covered 18 international markets (including India) and 31,000 consumers.