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He s growing his brand as a spokesperson on cameo and launching a clothing brand with his mother. i think the biggest thing for me is that it gives me a lot of options to do kind of whatever i want. you know you can be your own boss reporter: thompson-robinson is among a few college football stars developing limited-edition nfts, online digital collectibles developed with the company candy digital. be able to put a little bit of money in our pockets and in our family s pockets, it s definitely a blessing. a new generation of athlete entrepreneurs finally able to capitalize on their talent. i am a future wwe superstar! reporter: steve patterson, nbc news. when we come back, the moments so many were waiting for heartwarming reunions after spending so much time apart ....
University, is in the first class of students who can now start cashing in on the $18 billion college sports industry this fall the general counsel for the national labor relations board issued this memo supporting ncaa athletes who can now collect payment on their name, image, or likeness, nil. i m jacked up, getting ready for everything i have, getting my iron hot for the wwe, i m going to be ready to go. reporter: he signed with world wrestling entertainment, the wwe. to allow college students to sort of monetize and utilize their name, image, and likeness it s opened up an avenue for us. reporter: wwe superstar and executive paul hhh livac signed 15 college athletes after the rule change. this allows them to have that open door to earn money while in college. what s going on, world? dtr here, i m officially part of cameo. reporter: ucla quarterback dorian thompson-robinson, sidelined from the holiday bowl due to positive covid cases on his team, finding fame off the ....