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Loveleen Sahrawat, the Head of Brand at Aditya Birla Capital, has resigned after serving nine years. She has been the Head of Brand, Digital, Customer Advocacy and Consumer Insights. Previously, she was the Sr Vice President and Regional Business Dir
Many were unhappy with the campaign considering parent company HUL's Glow & Lovely ads, and the lack of fresh imagery to counteract regressive practices.
Aiming to bring a change in the industry, the International Advertising Association India Chapter held a change summit titled 'Voice of Change: Gender Portrayal from 30 seconds to 3 hours.'
The GenderNext study found several problematic tropes such as sensualising the act of eating by women, showing women as spenders in financial advertising, women running around the house while others lounge around, male gaze acceptance in beauty ads, and many more.