Stay updated with breaking news from Futurebrands Consulting. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
FMCG companies face quality issues and regulatory actions, risking consumer trust. Nestle India, Patnajali, Bournvita controversy, and Hindustan Unilever rebrand amidst inflation challenges and omni-channel adoption. While stock meltdown and regulatory action are short-term risks, losing consumer trust is a long-term and bigger risk for an FMCG company.
FMCG companies face quality issues and regulatory actions, risking consumer trust. Nestle India, Patnajali, Bournvita controversy, and Hindustan Unilever rebrand amidst inflation challenges and omni-channel adoption. While stock meltdown and regulatory action are short-term risks, losing consumer trust is a long-term and bigger risk for an FMCG company.
This article discusses the resurgence of brick-and-mortar stores for big-ticket electronics, signaling a shift in consumer behavior post-pandemic. Sma
The audience is the north pole for influencers and the brands: ASCI panel
Best Media Info: Sahrawat was the Head of Brand, Digital Business and Customer Advocacy at Aditya Birla Capital| Marketing News