Gamasutra - Press Releases- CAN ANZU COMPLETELY DISRUPT IN-GAME ADVERTISING WITHOUT DISRUPTING PLAYERS?
[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.] Exciting New Integration for Brands & Game Publishers to Leverage the Future Metaverse NEW YORK – April 23, 2021 – The true potential of in-game advertising has yet to be tapped, yet that is about to change thanks to Anzu.io, the global in-game advertising platform. Creating that new revenue stream for video game publishers and a new ad channel for brands – all without disrupting gamers – is the main thrust of a panel discussion being drive...
Source: gamasutra.com