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Week in review: Clothing overproduction, overconsumption and can tech fix it?

Rapid clothes production by fast fashion companies is marketed to consumers as "latest" fashion leading to a culture of overconsumption. ....

United States , Ganesh Subramanian , Lenzing Group , Lululemon Athletica , Fashion Transparency Index , Just Style , Maersk Eco Delivery ,

Census Builds Audience Hub for Marketers on the Snowflake Data Cloud

Census Builds Audience Hub for Marketers on the Snowflake Data Cloud
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Boris Jabes , Allie Beazell , Matthew Castino , Ganesh Subramanian , Andreessen Horowitz , Audience Hub , Snowflake Data , Snowflake Data Cloud , Total Cost , Product Marketing , Snowflake Marketplace , Lifecycle Data Lead , Data Activation , Insight Partners ,

Cred IPL 2022 campaign: Has the brand lost the plot with 'nostalgia' overkill?

Mumbai: Love them or hate them, you can’t ignore them! Yes, we are referring to the ubiquitous Cred bounty ads. Whether you tune into Disney+ Hotstar to catch the day’s play of IPL or switch on your TV, the Cred bounty advertisements are out in full force.  These ads are high in entertainment quotient and grab one’s attention without trying too hard. Of course, whether they ....

Kaur Anand , Ganesh Subramanian , Shalibhadra Shah , Renuka Shahane , Karisma Kapoor , Ranveer Singh , Anurag Acharya , Kapil Dev , Karthik Srinivasan , Shantanu Deshpande , Tanish Shah , Rahul Dravid , Devaiah Bopanna , Neeraj Chopra , Puneet Chadha , J Walter Thompson , Deep Joshi , Jim Sarbh , Annu Kapoor , Bombay Shaving Company , Olympic Win Neeraj Chopra , Cred Bounty , Nirma Super Detergent , Devargh Mukherjee , Shaving Company , Tanmay Bhat ,