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Garnier Releases Study Unveiling New Hair Color Habits of Women During Quarantine


Garnier Releases Study Unveiling New Hair Color Habits of Women During Quarantine
Garnier surveyed 2,000 American women to reveal one in three women dyed their hair this year during quarantine - and 32% say they will continue to dye their hair exclusively at home in 2021.
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NEW YORK, Jan. 12, 2021 /PRNewswire/  A new survey conducted by OnePoll, on behalf of Garnier, revealed that the average woman reached for at-home hair color to dye her hair at home four to five weeks into quarantine. 85% said they colored their hair to cover up their grays, and over half of the women polled said they decided to dye their hair a bold color because it seemed like a good opportunity while home.  ....

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