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The fad known as the 'Sephora Kids' has gained popularity on social media, featuring young people flocking to Sephora and then sharing detailed skin care routine videos.
The rise of Gen Alpha influencers is explored, with a focus on ethical concerns and regulatory challenges surrounding child content creation in the digital age.
Members of the Alpha generation are garnering millions of views on social media. We spoke with experts about the potential consequences of this overexposure