Why restaurants are stepping away from Swiggy, Zomato with #OrderDirect campaign
The food industry is experimenting with direct order platforms and even 'Dabbawalas'. 25 May, 2021 - 09:12 AM IST | By Anupama Sajeet MUMBAI: Food delivery continues to be the mainstay for the restaurant industry hit hard by the pandemic with lockdowns and restrictions in place. While this has come as a boon for the food aggregators and delivery apps, it has also taken away a significant portion of the restaurants’ earnings by way of commission to these platforms. With these food apps currently the only source of revenue for many restaurants across the country, resta...