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Call it Outsourcing 2.0, which can take India from once being the telemarketing voice of American companies to becoming in near future their very brains. A far cry from early captive units of American MNCs in India, the GCCs have now embedded themselves deeper within business functions, moving up the value chain to deliver higher-value processes.
ANSR, a company that helps Fortune 500 enterprises build, scale, and run GCCs, said at least 125 of the Fortune 500 enterprises have their GCCs in India among multiple MNCs across the globe. Currently 70% of GCC based in India are US and Canadian companies.
Adidas, headquartered in Herzogenaurach, Bavaria, will set up its Global Business Services (GBS) hub with Akhil Kapoor leading operations. This reinforces the recent boom of MNCs investing in India in large numbers to set up their GCCs.
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