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Digital campaign where many of the things they were did were much cooler than that in terms of microtargeting. everyone knows there was this, what i call a geek gap, between romney and obama. i try to show how and translate into english the various concepts. it was a leap of faith for obama to believe in that, though. it must motte have been easy for him. it actually wasn t an issue at all. they understood at the beginning. david pluff knew if they ran a repeat of 2008 as they said, we will definitely lose. they had to run a cutting-edge campaign and use the latest in microtargeting and big data to win this thing. and jonathan, you talk about that in terms of actually identifying those target universes. we re going to put up on the screen some numbers you have in your book where you say basically they had a voter ....
Universal has sued nbc universal, the parent company of this network, for defamation. the company has strongly denied his allegations. we are following developing news in south africa. nelson mandela is in the hospital with what government officials call a serious lung infection. a spokesman for the presidency says that the 94-year-old is breathing on his own. his condition is being described as serious but stable. mandela was rushed to a hospital during the overnight hours after doctors determined his recurrent lung infection had deteriorated. we re going to bring you a live report from south africa in our next hour. how data experts, a child prodigy, and some poker players helped president obama win in 2012. and it had something to do with the geek gap. what is the geek gap? it s all in a new book and the author explains next. [ mom ] with my little girl, every food is finger food. ....
Campaign and which i got the full story on called the cave. now, the cave dwellers were these 20-something geeks, some of them were data scientists, biophysicis biophysicists, child prodigy, three professional poker players that s interesting. and they figure out these analytical models that were then used by other parts of the campaign to win this election for barack obama. now, were there a lot of other factors? romney being a bad candidate, et cetera, et cetera, of course. but this will change politics. so this book looks back at how they did it. everybody knows they had better digital technology. i try to show how they did it, how that geek gap between romney and obama worked, and also in the future, all future campaigns, how will it change not just campaigns but business because eric schmidt of google has now hired a bunch of these guys. i want people to read this book to have a sense of how these ....