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We made it through 2023! | Abigail L. Ho-Torres

IF you are reading this: congratulations. You made it through 2023 and crossed over to the new year. I wish I were being melodramatic, but last year was tough, and I know I’m not the only one who feels this way. The year 2023 brought me more than my fair… ....

Ricardo Gondim Rodrigues , United International Public Relations Association Ipra , Soul Has , Mario De Andrade , Ricardo Gondim , Customer Experience , Maynilad Water Services ,

The media person's Christmas wish list, 2023 edition

I DID this kind of article last year, and received positive feedback from both journalists and public relations practitioners. Some PR friends told me they used the article as part of their training for newbies as well as a refresher for veterans. Media friends, on the other hand, said this… ....

Stella Arnaldo , Alena Mae Flores , Likha Cuevas , Businessmirror Likha Cuevas , Jing Garcia , Ronnel Domingo , United International Public Relations Association Ipra , Manila Standard , Gerard De La Pena , News Correspondent Gerard De La Pena , Southeast Asia , Philippine Daily Inquirer Business , Times Tech Editor Jing Garcia , Customer Experience , Maynilad Water Services ,

The 5 constants of PR The truth should always be at the heart of any PR message • Business Mirror

SURPASSING the 30-year milestone is an achievement not many companies are privileged to reach. This year, as FuentesManila once again celebrates being a thirty-something Public Relations (PR) agency, we raise a toast not just to over three decades of working with hundreds of amazing clients, brands, and people; we also express gratitude for being on ....

Edd Fuentes , United International Public Relations Association Ipra , Public Relations , Board Member , South Asia ,

Another look at Artificial Intelligence: The Pros and Cons for communicators

IT usually takes me at least two days to finish a column, sometimes even weeks for me to think and decide on a topic that I want to write about. The topic of Artificial Intelligence has been percolating in my mind for at least two months now but the more… ....

United States , United International Public Relations Association Ipra , Artificial Intelligence , Public Relations , Driven Insights , Human Touch ,