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In September 2021, Geely Auto Group appointed Stefan Sielaff as its new design chief, based in Gothenburg, Sweden. He brings over 30 years of car design experience from brands like Audi, Mercedes-Benz and Bentley.
Chinese automaker Geely is known for many things, including its ownership of Volvo and, more recently, for ...
Written by Eric Tipan Geely has been one of the more hi-tech brands out of China to make their way to the Philippines with models sporting mild hybrid capabilities and sophisticated user equipment. Their latest model, launched at Auto Shanghai 2021, is set to take it to the next level with Over-The-Air (OTA) updates, 5G Internet connection, an intelligent digital cabin, and even the ability to park by itself. Called the Geely Xingyue L, this SUV shares the same Compact Modular Architecture (CMA) as the Volvo XC40 and boasts of innovative “safety, health, intelligence, performance and energy...
Sielaff will reportedly start his new job in Gothenburg, Sweden after his obligatory gardening leave, which is expected to last three months, before heading off to Geely’s design headquarters in Shanghai. In the meantime, Horbury will continue to oversee design development of Geely Auto Group’s brands as well as the company’s design studios in Shanghai, China; Gothenburg, Sweden; Barcelona, Spain; California, USA; Kuala Lumpur, Malaysia and Coventry, England. The British automotive designer, who turns 70 years old in a few weeks’ time, has led Geely Design since 2011 and is said to r...