General Mills' price hikes backfire as consumers say no more | Business
General Mills’ price hikes backfire as consumers say no more
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General Mills’ price hikes backfire as consumers say no more
Breakfast foods maker General Mills, the brand behind familiar cereals like Cheerios, Lucky Charms and Wheaties, may not be a consumer favorite anymore as the…
Insightful Analysis of General Mills' Market Position and Future Prospects
Boxes of General Mills cereal are displayed on a grocery store shelf on Dec. 20, 2023 in San Anselmo, Calif. (Justin Sullivan/Getty Images)(NEW YORK) -- Breakfast foods maker General Mills, the brand behind familiar cereals like Cheerios, Lucky Charms and Wheaties, may not be a consumer favorite anymore as the company experiences slowing sales and increasing price hikes. In the company's latest quarterly financial report, General Mills' CEO Jeff Harmening blamed the drop on "stronger-than-anticipated value-seeking behaviors," meaning that people are finding cheaper alternatives to hi...
CEO Jeffrey Harmening said sales growth in fiscal 2024 is unlikely.