ABC Business - WOND
Boxes of General Mills cereal are displayed on a grocery store shelf on Dec. 20, 2023 in San Anselmo, Calif. (Justin Sullivan/Getty Images)(NEW YORK) -- Breakfast foods maker General Mills, the brand behind familiar cereals like Cheerios, Lucky Charms and Wheaties, may not be a consumer favorite anymore as the company experiences slowing sales and increasing price hikes. In the company's latest quarterly financial report, General Mills' CEO Jeff Harmening blamed the drop on "stronger-than-anticipated value-seeking behaviors," meaning that people are finding cheaper alternatives to hi...