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While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.
Urbanisation and a steep rise in living costs mean that co-living is on the cards for many
A TikTok video battle is now in place, with Generation Alpha firing salvoes that are met punch-for-punch by every online generation that isn’t dead
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A mom on TikTok, Amber Cimiotti, shared a video talking about a conversation she had with her Generation Alpha daughter who told her which names are now considered 'old people names.'
A kindergarten teacher took to TikTok to express the teaching community's rising concern for Generation Alpha, and how the popularity of gentle parenting could be impacting their futures.