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Generation Alpha may be young, but the emerging generational class is already revealing its purchasing power and impact in the consumer marketplace.
Tween girls are begging their parents to buy them expensive skincare and makeup at Sephora, and adult customers are blaming influencer culture as a result
As the oldest members of Generation Y approach their mid-40s, many people have been left baffled as to how they look younger
Have you heard? 'The Simpsons' has been on for awhile.
WTOP’s Book Report speaks to psychology professor Jean Twenge, about her book “Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America’s Future.”