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/PRNewswire/ -- Brands are finding themselves paralyzed in a landscape driven apart by culture wars, but new research released today by FleishmanHillard shows...
Trends and Insight 53 Add to collection New study from McCann Worldgroup Truth Central reveals Gen Z is 'Coming of Rage' and has the tools and confidence to spur change McCann Worldgroup Truth Central – McCann Worldgroup’s global intelligence unit – has released a global ‘Truth About Gen Z’ study that explores the attitudes and behaviours of this coveted group, revealing a generation that, unlike previous youth cohorts, has the power to actually generate the changes in culture that they seek. The study surveyed 2,500 18-24 year-olds based in the US, UK, Brazil, Germany and China an...