FBC The Willis Report July 26, 2014
Not tonight. After an outbreak of listeria, costco took it upon itself to personally reach out to everyone of its members who had been impacted. It picked up the phone and called customers, even following up by mailing out hundreds of thousands letters. Here with details, the chief knowledge officer at kantar retail, shopper insight and consulting company. Brian, great to have you here. Great to be here. Gerri great to say a company is doing something right. We always pick on them when they do something wrong, costco here, listeria in fruit. It took the unusual step. Tell us what they did. I t...