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Best Media Info: Based on the proposition - ‘Kabhi kissi aur ki khushi mein shaamil hokar dekhiye’, the campaign shows how we can make a difference by celebrating special moments in the lives of people who help us| Ad Craft News
As Montreal is about to turn into a snowy winter wonderland, it's time for the return of STM's popular cheesy holiday sweaters, as well as the arrival of new Christmas accessories from our favourite public transit agency, the STM.
18 Jan 2021Save | Email | Print | PDF Issued by: Facebook This month's Marketing Mastermind is Alanta Moodley, category brand manager at Mondelez International. She discusses the Cadbury Dairy Milk Generosity campaign. How did this idea come about? The Generosity campaign launched in South Africa in 2019, as part of Cadbury’s global repositioning to return to the brand’s core purpose of generosity. Each region identified an area where they could make the biggest impact through a generous spirit. Millions of orphaned and vulnerable children in South Africa miss out on the joy ...