#MarketingMasterminds: Mondelez | Cadbury Dairy Milk
18 Jan 2021Save | Email | Print | PDF Issued by: Facebook This month's Marketing Mastermind is Alanta Moodley, category brand manager at Mondelez International. She discusses the Cadbury Dairy Milk Generosity campaign. How did this idea come about? The Generosity campaign launched in South Africa in 2019, as part of Cadbury’s global repositioning to return to the brand’s core purpose of generosity. Each region identified an area where they could make the biggest impact through a generous spirit. Millions of orphaned and vulnerable children in South Africa miss out on the joy ...
Source: bizcommunity.com