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Japanese candy brand HI-CHEW launched a direct-to-consumer (DTC) website as part of a broader strategy to appeal to Gen Z consumers, Joanne Hsu, senior brand marketing manager at Morinaga America, told FoodNavigator-USA.
There is no greater signifier of youth than carting around a gallon of water at all times - and, conversely, nothing as ageing as a 250ml single-use plastic vessel. What's your hydration type?
Little Black Book, Directors' duo BRTHR creates another future-oriented and well-crafted gen z-focused film