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Shareef Amin was lucky to survive shrapnel and bullet wounds but is still "going back to help".

July 14, 2021 15 min read You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. "Andriy Mykolayovych Schevchenko changed my life." When Ghost Concept founder and CEO Budreya Faisal told me this line, I must confess that I did a double take. How on earth could the worlds of the Ukrainian football legend -perhaps best known for his time on the Associazione Calcio Milan (A. C. Milan) team, and today for being the manager of the Ukrainian national football team- and this Emirati entrepreneur who founded an athlete brand developme...

SHARE “Today, most people are able to look past my gender entirely. I’ve challenged men in my field and although it was initially difficult, I’ve established my name in the industry,” says Budreya Faisal. The first female Emirati entrepreneur to have specialised in sports marketing and athlete management in the GCC, Faisal advises professional athletes about how to best present themselves. It’s a niche field for women in the region, but Faisal has years of experience when it comes to casually dismantling gender stereotypes simply by following her varied passions – and working hard...