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Time is right for chamber to lead new Lubbock branding campaign


AJ Media Editorial Board
Selling Lubbock isn’t a hard sell. The city has a lot going for it in terms of momentum, leadership, visioning and growth. It is home to a first-class medical complex, outstanding educational institutions and diverse quality-of-life offerings.
There’s more on the way with continued development. Suffice it to say the future is bright. That’s not to say Lubbock doesn’t have its challenges. Like any growing community of several hundred thousand people, there are issues to confront. The city’s strength, though, will always be within its people – optimistic, energetic and solution-focused.
That’s why we were excited to see the local Chamber of Commerce is leading an effort to create a new branding campaign for Lubbock, one certain to accentuate the benefits that accompany calling the jewel of the South Plains home. The effort, according to our story earlier this week, will comprise four primary goals: branding Lubbock as a great place ....

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