And there are plenty of other issues. where big could companies are having their say, but in doing so, it is not without risk, so why do they do it? well, a global survey by marketing giants edelman found that businesses were seen as one of the most effective agents for positive change, scoring higher than governments and the media. climate change, yes, it is the issue in which most people want businesses to do more for the benefit of society. then economic inequality, workforce reskilling and access to health care. however, overall, people still have their doubts about the role businesses play in society. in fact, 52% say capitalism as it exists today does more harm than good in the world. so, i have come here, yes, europe s busiest shopping hub, it is oxford street here in london, to find out what attracts people to spend their money with particular companies. let s go and find out. race, diversity, climate change, does it have an impact