Omnicom was best-performing stock among agency giants in 2022
Omnicom’s share price performed best among the leading agency groups in 2022. WPP was the weakest performer during the same period
Source: campaignindia.in
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Omnicom was best-performing stock among agency giants in 2022
WPP was weakest performer among 'big four'.
Source: campaignlive.co.uk
Kelly Williams on ITVX: 'You have to cannibalise yourself or other people will do it to you'
Ad sales team is offering 'ITV’s first ever fully convergent buy' across linear and streaming for winter Love Island.
Source: campaignlive.co.uk
GroupM drops global CEO role at Kinetic as it takes tighter control of outdoor agency
GroupM drops global CEO role at Kinetic as it takes tighter control of outdoor agency
Source: campaignindia.in
Brands neglect purpose at their peril
While some argue that the ad industry has reached 'peak purpose', advertising and brand leaders shouldn't be too hasty in veering away from it.
Source: campaignlive.co.uk