AKQA and Grey merge operations in five markets in efficiency drive
'Strategic realignment' will allow Grey to focus on 'growth markets'.
Source: campaignlive.co.uk
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Top News In Gideon Spanier Today - Breaking & Trending Today
Decarbonising media: how to turn intent into action
Benchmarks, case studies and persuasiveness are all part of the mix for brands and agencies to make their media more sustainable
Source: campaignlive.co.uk
Goalhanger: Podcast growth shows 'TikTok generation' will consume long-form media
Most of the audience is in 20s to 30s and listens to more than 40 minutes of content at a time, creator of The Rest Is... franchise says.
Source: campaignlive.co.uk
Yannick Bolloré on leading Havas until 2035, break-up 'rationale' and paying staff 'too well'
CEO talked to Campaign about the plan to spin off Havas from Vivendi and why AI is an opportunity.
Source: campaignlive.co.uk
WPP creative agency revenues down 1.6% in 2023 while Group M's rise by 4.9%
Overall revenue growth bolstered by strong UK as North American market declined.
Source: campaignlive.co.uk