Page 31 - Gideon Spanier News Today : Breaking News, Live Updates & Top Stories | Vimarsana

In the final episode of the year, the Campaign team discusses the key moments that defined 2021 for adland and what lies ahead in 2022.

In the wake of the pandemic, brands are turning to augmented reality (AR) and virtual reality (VR) solutions to let the consumer interact with the product in a way that’s safe and fun. Samsung’s Olivier Bockenmeyer shares his insights on how marketers can deliver these captivating possibilities while taking connection to unprecedented heights in a discussion moderated by Campaign’s Jessica Goodfellow and Meta’s Tawana Murphy Burnett.

Mendelsohn has acceded to the role of ad chief at a tricky time for the owner of Facebook, as it faces both reputational questions and growing competition. So how will she approach her two main priorities: supporting clients and agencies on ad plans and working on trust and safety issues?

So said Google’s Jo Baker discussing the future of marketing, and the future of brand building, in a disrupted future… The Campaign Breakfast Briefing is back – here are the best bits.

Drinks firm’s recent investor day should give confidence to other marketers who want to make their voice heard in the boardroom.