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UK-based winners include Amplify, R/GA London, Croud and PHD’s Philippa Brown.

Improve pitch process to avoid chaos amid review frenzy 'The new-business market is crazy,' one agency leader says, as growth returns after the pandemic. by Gideon Spanier Free email bulletins

Sorrell and Harris lead calls to reimagine advertising That was the backdrop for the Worldwide Partners (WPI) global summit, a virtual gathering of the independent network’s member agencies last week.  It’s a timely moment to ask. As Sir Martin, chairman of S4 Capital, told delegates, in an interview with Campaign UK editor-in-chief Gideon Spanier (featured above): “Clients are hell bent on significant change, and the holding companies are paralysed by their structure. They talk about simplification, but I don’t think they have simplified anything. “In a digital world, smaller is ...

Rise of VOD-only advertisers shows benefit of making TV easier to buy ITV says 'hundreds' of brands have started buying video-on-demand ads only since the start of pandemic as it has rolled out self-serve tools through Planet V. by Gideon Spanier Free email bulletins

Ad agencies will prosper again when they bring creativity and tech together Creative agencies lost their way because they became separated from technology. Putting both disciplines at the centre of the business offers a way forward, Grey London's Laura Jordan Bambach says. by Laura Jordan Bambach Free email bulletins