How Modern Indie Agency Leaders Are Communicating With Staff
A group of company bosses gathered during a Worldwide Partners Conference to offer their advice on cross-company comms.
Source: adweek.com
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Travel marketing: engineering the bounce-back
How can data and technology help the travel industry exit the pandemic with optimism and energy?
Source: campaignlive.co.uk
Sorrell and Harris lead calls to reimagine advertising
Sorrell and Harris lead calls to reimagine advertising That was the backdrop for the Worldwide Partners (WPI) global summit, a virtual gathering of the independent network’s member agencies last week. It’s a timely moment to ask. As Sir Martin, chairman of S4 Capital, told delegates, in an interview with Campaign UK editor-in-chief Gideon Spanier (featured above): “Clients are hell bent on significant change, and the holding companies are paralysed by their structure. They talk about simplification, but I don’t think they have simplified anything. “In a digital world, smaller is ...
Source: campaignlive.co.uk