Gin Guild fights use of 'gin' descriptor on low & no alcohol drinks
With the rise of low and no alcohol drinks, The Gin Guild is fighting the use of the descriptor ‘gin’ on such products. Gin is defined in EU regulation* as a juniper-flavoured spirit with a minimum alcoholic strength of 37.5% ABV: meaning low and alcohol product cannot, by definition, be considered as gin (Similar regulations exist in the US, where gin needs to be bottled at 80° proof). But the rise of low and low alcohol drinks has led to a number of brands using the term ‘gin’, while the UK guild wants to protect the use of the term for genuine gin brand...
Source: beveragedaily.com