Symrise: Three new creations very close to hemp’s smell
Kristel Milet Share:
The craze for hemp can be observed in several cosmetics categories, from skincare to hygiene. Driven by the American market, the demand for this new “green gold” has made this formerly taboo smell commonplace, to such extent that it has become a booming marketing argument. To meet these expectations for a reasonable cost, Symrise relied on their Vitessence technology to create three new hemp smells, one of which is Cosmos-Natural-certified.
As hemp (
Cannabis Sativa) satisfies both wellness and naturalness criteria, it has become a flagship cosmetic plant and is now added to an increasing number of consumer goods. A study conducted by Symrise in the USA reveals that for 70% of respondents, beyond its medical and recreational properties, hemp is viewed as a natural, modern (37%) plant with health benefits (38%) and a holistic dimension (30%).